The 2025 XMA Awards lit up the Hollywood Palladium last night as the adult industry gathered to honor its brightest stars, creators, and innovators. Hosted by Vanna Bardot and Ryan Reid, the glamorous event capped off a week of festivities that included the XBIZ LA conference, XBIZ Expo, and X3 Expo.

The red carpet, hosted by adult icon Tera Patrick, set the stage for a dazzling evening celebrating achievements across production, digital media, pleasure products, and fan favorites.

Standout projects and performances dominated the highly anticipated awards for excellence in production. “Project X” (Digital Playground) took home Best Feature Movie, with its gripping story and stellar performances earning accolades, including Best Acting – Supporting for Tommy Pistol and Best Sex Scene – Feature Movie for Cherie DeVille and Mick Blue.

Milfy’s “American MILF” emerged as a fan favorite, winning Best Comedy Movie and earning Maitland Ward the Best Acting – Lead award. Anna Claire Clouds, a consistent industry favorite, was crowned Female Performer of the Year, while Alex Jones received the honor of Male Performer of the Year.

In the rapidly evolving world of digital media, the XMA Awards highlighted platforms and creators driving the industry forward. Your Paysite Partner was named Paysite Company of the Year, while LoyalFans claimed Creator Platform Company of the Year.

Individual creators also shone brightly, with Jewelz Blu named Creator of the Year – Clips and Violet Myers taking Creator of the Year – Premium Social. Paysite of the Year went to AdultTime.com, reinforcing its status as a premier destination for adult content.

The awards celebrated innovation in the pleasure products sector, with Next by Womanizer winning Best Luxury Pleasure Product and Solace Pro by Lovense named Best Male Pleasure Product. Notable retail winners included Adam & Eve as Retailer of the Year (10+ Stores) and PinkCherry.com for Online Retailer of the Year.

The fans had their say, crowning Hailey Rose as Fav Female Performer and Parker Ambrose as Fav Male Performer. Emma Rose won Fav Trans Performer, while rising star Dan Dangler was celebrated as Fav New Performer.

The evening also honored standout newcomers and trailblazers. LucidFlix earned Best New Studio/Imprint and Best New Site, solidifying its position as a rising force in the industry. Directors Ricky Greenwood and Bree Mills were celebrated for their exceptional work in narrative and individual projects, respectively.

The 2025 XMA Awards underscored the adult industry’s commitment to innovation, artistry, and community. As the night drew to a close, attendees left inspired by the talent and creativity on display, looking forward to another year of excellence.

Here is the full list of winners of the 2025 XMA Awards.

MOVIES & PRODUCTION

Best Feature Movie
Project X (Digital Playground)

Best Couples-Themed Movie
The Hunger (Wicked)

Best Comedy Movie
American MILF (Milfy)

Best Vignette Movie
HZTV (Brazzers)

Best Vignette Series
Blacked Raw (Blacked)

Best Gonzo Movie
Superstar Room 3 (Ricky’s Room)

Best Gonzo Series
Tushy Raw (Tushy)

Best Performer Showcase
Fuck Angela (AGW Entertainment)

Best All-Girl Movie
SPUN (Girlsway)

Best All-Girl Series
Lez Be Bad (Adult Time)

Best Featurette
Broken Butterfly: The Perfect Shade of Blu (Holly Randall Productions)

Best Gay Feature Movie
Honeyguide (Disruptive Films)

Best Gay Non-Narrative Movie
Global Entry: South Africa (NakedSword Originals)

Best Trans Movie
D.O.L.L.S. (Transfixed)

Director of the Year — Body of Work (Narrative)
Ricky Greenwood

Director of the Year — Body of Work (Non-Narrative)
Derek Dozer

Director of the Year — Individual Work
Bree Mills, Birth (Adult Time)

Director of the Year — Gay Works
Marc MacNamara

Director of the Year — Trans Works
Stella Smut

Female Performer of the Year
Anna Claire Clouds

Male Performer of the Year
Alex Jones

Girl/Girl Performer of the Year
Lilly Bell

MILF Performer of the Year
Penny Barber

Gay Performer of the Year
Derek Kage

Trans Performer of the Year
Ariel Demure

Best New Performer
Gal Ritchie

Best Acting – Lead
Maitland Ward, American MILF (Milfy)

Best Acting – Supporting
Tommy Pistol, Project X (Digital Playground)

Best Sex Scene – Feature Movie
Cherie DeVille & Mick Blue, Project X (Digital Playground)

Best Sex Scene – Couples-Themed Movie
Aiden Ashley & Seth Gamble, American Stud (Wicked)

Best Sex Scene – Comedy Movie
Christy Canyon, Serenity Cox, Brandi Love, Maitland Ward, Phoenix Marie & Jason Luv, American MILF (Milfy)

Best Sex Scene – Vignette
Jennifer White, Kendra Sunderland & Jason Luv, Negotiation (Deeper)

Best Sex Scene – Gonzo
Chanel Camryn & Kai Jaxon, Gorgeous Chanel Gets Her Tight Hole Stretched Out (Tushy Raw)

Best Sex Scene – Performer Showcase
Anna Claire Clouds, Hollywood Cash, Damon Dice, Chocolate Gold, Vince Karter, Nade Nasty, Slim Poke, Milan Ponjevic, Will Pounder, Jax Slayher & John Strong, Anna Claire Clouds: Dark Side (Jules Jordan Video)

Best Sex Scene – All-Girl
Penny Barber, Casey Calvert, Lulu Chu, Ana Foxxx, Leana Lovings, Little Puck, Hailey Rose, Serene Siren, Codi Vore & Jane Wilde, Come Out to Play: An All-Girls Warriors Parody (Girlsway)

Best Sex Scene – Featurette
Demi Hawks & Seth Gamble, Do Unto Others (Adult Time)

Best Sex Scene – Career-First Performance
Kazumi, Hollywood Cash & Isiah Maxwell, Beast Mode (Blacked Raw)

Best Sex Scene – Orgy/Group
Monique Alexander, Cherie Deville, Alexis Fawx, Kayley Gunner, Lily Lou, Abigaiil Morris, Kira Noir, Ryan Reid, Gal Ritchie, Queenie Sateen, Luna Star, Angela White, Mick Blue, Hollywood Cash, Manuel Ferrara, Ricky Johnson, JMac, Alex Jones, Keiran Lee, Isiah Maxwell, Scott Nails, Van Wylde, Brazzers Presents: 20 for 20 (Brazzers)

Best Sex Scene – Gay
Callum Cox & Cole Connor, Heart On (NakedSword Originals)

Best Sex Scene – Trans
Ariel Demure, Tori Easton, TS Foxxy, Gia Gunn, Brittney Kade, Khloe Kay, Kasey Kei, Leilani Li, Eva Maxim, Emma Rose, Jade Venus, Izzy Wilde, Michael Boston & Austin Spears, Gorgons and Goddesses (Ten15Group)

Best Sex Scene – Virtual Reality
Nicole Aniston, Blake Blossom, Romi Rain & Ryan Driller, Palm Royale (VR Bangers)

Best Screenplay
Bree Mills, Birth (Adult Time)

Best Cinematography
Matt Holder, Project X (Digital Playground)

Best Editing
Duboko, American MILF (Milfy)

Best Art Direction
Kylie Ireland & Andy Appleton, Gold Diggers (Digital Playground)

Best New Studio/Imprint
LucidFlix

DIGITAL MEDIA

Paysite Company of the Year
Your Paysite Partner

Cam Company of the Year
BongaCams

Creator Platform Company of the Year
LoyalFans

Payment Services Company of the Year— IPSP
Segpay

Payment Services Company of the Year — Merchant Services
NETbilling

Payment Services Company of the Year— Alternative
CentroBill

VOD Company of the Year
AEBN

Web Services Company of the Year
MojoHost

Emerging Web Brand of the Year
FeetFix

Creator of the Year- Streamer
Cubbi Thompson

Creator of the Year- Clips
Jewelz Blu

Creator of the Year- Premium Social
Violet Myers

Creator Platform of the Year
Fansly.com

Cam Site of the Year — Premium
Streamate.com

Cam Site of the Year — Freemium
Chaturbate.com

Paysite of the Year
AdultTime.com

Best New Site
LucidFlix.com

VOD Site of the Year
AdultEmpire.com

Gay Site of the Year
NakedSword.com

Trans Site of the Year
GroobyGirls.com

Virtual Reality Site of the Year
VRBangers.com

Specialty Site of the Year
Hentaied.pro

PLEASURE & RETAIL

Best Luxury Pleasure Product
Next, Womanizer

Best Sex Toy — Powered
Oly 2, Honey Play Box

Best Sex Toy — Non-Powered
Cristal Collection, Our Erotic Journey

Best Couples Sex Toy
We-Vibe Chorus, Lovehoney Group

Best Innovative Sex Toy
Jimmyjane Hello Touch Pro, Pipedream

Best Male Pleasure Product
Solace Pro, Lovense

Best Fantasy-Themed Sex Toy
Ellen the Alien Queen, Bad Dragon

Best Fetish Product
Nocturnal Collection Bed Restraints, CalExotics

Best Specialty Product
Psy, Aneros

Best Adult Game
A Lifetime of Sex!, Kheper Games

Best Novelty/Gift Product
Pin the Hose on the Fireman, Little Genie

Best Sex Lubricant
Tsunami, Sliquid

Best Sex Enhancement Product
DTF Sexual Chocolate, SOS Distribution

Best Sensual Accessory Product
Face Rider Queening Chair, XR Brands

Best Cannabis-infused Intimacy Product
Bath Salts, High On Love

Best Intimate Apparel Line
Sparkle, Popsi Lingerie

Best Product Packaging
Satisfyer

Pleasure Brand of the Year
Doc Johnson

Best New Pleasure Brand
ID Wellness Essentials

Sexpert of the Year
Kasha Johnson

Retailer of the Year (10+ Stores)
Adam & Eve

Retailer of the Year (3-9 Stores)
Velvet Box

Retailer of the Year (1-2 Stores)
Cupid’s Closet

Retailer of the Year (Pleasure & Smoke Hybrid)
Lion’s Den

Online Retailer of the Year
PinkCherry.com

Boutique Online Retailer of the Year
SheVibe.com

Best Retail Education/Training Program
Virtual Elevation, Eldorado

Home Party Company of the Year
Pure Romance

Pleasure Products Distributor of the Year
Nalpac/Entrenue

International Retailer of the Year (10+ Stores)
Stag Shop

International Retailer of the Year (1-9 Stores)
Japi Jane

International Distributor of the Year
Creative Conceptions

FAN FAVORITE

Fav Female Performer
Hailey Rose

Fav Male Performer
Parker Ambrose

Fav Girl/Girl Performer
Leah Gotti

Fav MILF Performer
Serenity Cox

Fav Gay Performer
Legrand Wolf

Fav Trans Performer
Emma Rose

Fav New Performer
Dan Dangler

Fav Female Creator
Lily Phillips

Fav Male Creator
Thor Johnson

Fav MILF Creator
Romi Rain

Fav Gay Creator
Silas Brooks

Fav Trans Creator
Shiri Allwood

Fav New Creator
Mary jane