Wicked Sensual Care, a leading brand in intimate wellness, is pleased to announce its selection as a finalist nominee at the 2025 XMA Awards. Resident Sex Educator and Brand Strategist jessica drake and senior sex authority Joan Price each received nominations for Sexpert of the Year, and Jelle Plus secured a nomination for Sex Lubricant of the Year.

“We are truly honored by the three nominations we have received at the 2025 XMA Awards,” expressed drake. “I am very grateful to be nominated for Sexpert of the Year, a recognition I am proud to share with my extraordinary team, whose talent and dedication inspire me every day. Sharing urgently needed information about sexual health is not just a responsibility but also a privilege, as it has the power to change lives, build healthier communities, and create a more equitable world. This acknowledgment wouldn’t be possible without the incredible support of those who believe in our mission, and I want to express my sincere gratitude to everyone who took the time to nominate us. The encouragement and enthusiasm means the world to me.”

Wicked Sensual Care’s first simply® Timeless Brand Ambassador, renowned senior sex author, speaker, educator, and activist Joan Price earned the company a second Sexpert of the Year nomination.

“We are delighted to see Joan Price receive this nomination, a well-deserved acknowledgement of her outstanding work in the field of senior sexuality,” expressed drake. “Joan’s passion and expertise are unparalleled. Her partnership with Wicked Sensual Care reflects our shared commitment to making intimacy accessible, enriching, and deeply fulfilling for older adults. Through her advocacy and collaboration, we’ve been able to elevate conversations around senior sensuality and amplify the impact of simply® Timeless, a product line created to nurture connections and enhance sexual wellness for people of every age.”

Their collaborative initiatives include a monthly Instagram Live event called Your Body’s Changing, where drake and Price discuss topics related to sex and aging while answering pre-submitted questions and real-time queries from viewers.

Wicked Sensual Care’s finalist nominee for Sex Lubricant of the Year, Jelle Plus, is an anal lubricant infused with natural relaxants and enhanced with aloe, arnica, vitamin E, jojoba, and clove extract. “To see Jelle Plus recognized with a Sex Lubricant of the Year nomination is incredibly meaningful to us,” observed drake. “We extend our sincere thanks to everyone from our retail and distribution partners to our loyal customers for their support; it inspires us to continue developing resources and creating purposeful products that positively contribute to people’s lives in the sexual health and wellness arena.”

Peer voting is now open on the industry-only social network XBIZ.net.

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