LOS ANGELES, CA – (FEBRUARY 22, 2021) – Top sexual wellness brand Wicked Sensual Care, the innovation leader in luxurious lubricants and enhancers, is pleased to announce it was recognized as the Best Enhancement Company of 2021 at the 39th AVN Awards. The new accolade is a powerful acknowledgement of the brand’s ongoing efforts to destigmatize the use of intimate care products in the public sphere.

From supporting the educational initiatives of resident sexual health and wellness instructor jessica drake to utilizing millennial-friendly messaging and Instagram-savvy digital marketing (typified by the company’s Eat, Sleep, Lube, Repeat campaign), Wicked Sensual Care employs dynamic, multi-tiered resources to dispel common misconceptions about lubricants and enhancers.

“Receiving the Best Enhancement Company award from AVN is a tremendous honor,” said Cassie Pendleton, Marketing Director for Wicked Sensual Care. “The acknowledgement of our brand as the best enhancement company is rewarding as we truly aim to provide products which do exactly that – enhance intimacy. Our strategy always aims at meeting the sexual wellness needs and wants of consumers with educational messaging, and we’re grateful to AVN for continuing to acknowledge our efforts to deliver the best products possible.”

“As a sex educator, I realize ‘lube stigma’ is a problem for many reasons, one of the biggest being that so many people could benefit greatly from using it,” jessica drake said. “For far too long, popular culture has perpetuated the lie that the use of lube or enhancers is a sign of problems, aging, or sexual disinterest. Worse still, when intimate products do make an appearance in pop culture, it’s usually in a mocking context. Think of movies in the American Pie or Scary Movie franchises – when lubes or enhancers are employed, it’s invariably to embarrass the characters depicted.  My goal as always is to challenge those stereotypes and cliches with up-to-date, inclusive, sex-positive messaging, and I thank AVN, the reviewers, and the retailers for continuing to support the work we put into these initiatives.”

Prior to being named the Best Enhancement Company of 2021, Wicked Sensual Care received AVN’s Best Lubricant Company trophy in 2020, 2018, and 2014, making it the first manufacturer in AVN history to earn the distinction three times since the category was introduced nearly a decade ago.

With a firm commitment to sexual wellness, beautiful design, and high-quality ingredients, Wicked Sensual Care continues to be a force for health and innovation in the global intimate products space.

To learn more about Wicked Sensual Care, please visit WickedSensualCare.com.  

For review samples contact [email protected].

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ABOUT WICKED SENSUAL CARE
Crafted to enhance intimate adventures, the Wicked Sensual Care collection offers luxurious lubricants and enhancers perfect for partner and solo play. A leader in sexual wellness, Wicked Sensual Care uses exclusive formulas and the finest ingredients to create the highest quality lubricants on the market. Within its elegant and discreet packaging are products that are vegan, cruelty-free, and paraben-free. Wicked Sensual Care is dedicated to producing conscious products that include natural extracts such as olive leaf and aloe, providing additional enrichments for increased comfort and peace of mind.

Wicked Sensual Care’s water-based “Aqua” collection provides long-lasting formulas that satisfy without ever becoming sticky or tacky during use, while the “Ultra” collection uses one hundred percent pure premium silicone to create unsurpassed glide and comfort.

Wicked Sensual Care’s “specialty” products include enhancers & cleaners designed to boost intimacy and heighten sexual health and wellness.

simply™ by Wicked Sensual Care features clean ingredients, including our signature olive leaf extract. With no Propylene Glycol or Glycerin, all simply™ products are 100% vegan, cruelty-free, and paraben-free.

Whether consumers are searching for something sexy, therapeutic, or romantic, Wicked Sensual Care can provide the ideal complement to all erotic experiences.

For more information, visit:
www.WickedSensualCare.com
www.Twitter.com/WickedSensual
www.Facebook.com/WickedLubes
www.instagram.com/wickedsensualcare

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