Wicked Sensual Care, a leading brand in intimate wellness, is shining its Retail Employee Spotlight on Mara Novinska of Lovers World in Asheville, North Carolina.

Initially, Mara sought employment at Lovers World for fun and extra income. However, as they immersed themselves in the landscape of adult retail, they discovered a genuine passion for encouraging customers to prioritize their pleasure.

“I first started working in adult retail five years ago when I was looking for an enjoyable part-time job,” they shared in their interview with Wicked Sensual Care. “Once I actually started working, I quickly realized that I loved educating customers on the many different areas of this industry. This interest turned into a desire that has only grown over the years – especially my passion for educating people about my specialty, which is lube. Many people deal with sensitivity, so helping them find a gentle lube that works for them is incredibly rewarding.”

In Mara’s view, possessing a thorough knowledge of the store’s products, including their features and benefits, is not only personally fulfilling but also central to building strong customer relationships. “My absolute favorite part of this job is educating customers on products and how they function. I work on product knowledge a lot in my free time. I even got a certificate in sexual health just so I could help my customers find the perfect product for their needs. With the proper education, you never feel afraid to do what you enjoy, even if it means stepping out of your comfort zone. You just may discover a passion you never knew was there.”

“Mara Novinska’s decision to obtain a certificate in sexual health equipped them with a treasure trove of specialized knowledge and skill,” expressed Jennifer Brice, Sales Director for Wicked Sensual Care. “These tools allow them to address diverse consumer needs effectively, instill confidence and trust in those they serve, and foster customer relationships built on understanding, support, and genuine care.”

Those working in the retail pleasure products space are invited to nominate employees who continuously exceed expectations. A superstar may be nominated by sending their name, store/city, and a brief paragraph about why they deserve to be a superstar (a photo is optional) to [email protected], or by filling out this form. Superstars may also self-nominate. Like Mara, the next Retail Superstar will be profiled in Wicked Sensual Care‘s monthly newsletter.

You can follow Wicked Sensual Care on Twitter (X) @wickedsensual.