Strike 3 Holdings, the parent company of adult powerhouse Vixen Media Group (VMG), has filed a federal lawsuit accusing Meta Platforms of extensive copyright infringement, alleging that the tech giant downloaded and distributed nearly 2,400 adult films to train its artificial intelligence models.

The suit, filed last Wednesday in the U.S. District Court for the Northern District of California, seeks statutory damages of up to $359.4 million.

The lawsuit claims Meta used BitTorrent platforms to obtain content for use in training AI models, including Meta’s own “Movie Gen” and “LLaMA” systems. Strike 3 alleges that Meta targeted its “Hollywood-grade” productions from studios such as Vixen, Tushy, Blacked, and Deeper, then distributed the content in so-called “distribution swarms” to increase download speeds and amass larger datasets.

“No human being has the capacity to download and consume as much content as Meta infringed,” the complaint reads. “Meta elected to distribute Plaintiffs’ content rather than lawfully acquiring it continuously.”

According to the filing, Meta allegedly acquired content from BitTorrent to train its AI video generators, bypassing commercial licensing. Strike 3 says its proprietary tracking system, VXN Scan, detected over 100,000 unauthorized distributions of its works linked to 47 Meta-associated IP addresses.

The adult producer asserts that some of the IP addresses were “off-infra” or stealth servers intended to mask the activity. Others were registered to Facebook’s corporate network. In one instance, the lawsuit references a Facebook employee—identified only by redacted details—who allegedly downloaded adult content from a Comcast address and redistributed it through Meta’s infrastructure.

“Discovery will likely show [Meta’s actions] are the reason why Defendant elected to seed Plaintiffs’ motion pictures,” the suit states.

If found liable, Meta could be forced to pay up to $150,000 per work under federal copyright statutes, amounting to a maximum of $359.4 million in damages. Meta has not yet responded to the complaint.

The case arrives amid a growing legal reckoning over the use of copyrighted materials in the training of artificial intelligence. Courts have already seen litigation from book authors, visual artists, and music labels over similar practices.

The lawsuit marks a significant escalation for Strike 3 Holdings, best known for its aggressive litigation strategy against individual BitTorrent users. Here, however, the company sets its sights on one of the world’s largest tech firms, placing the adult entertainment industry squarely at the center of the expanding legal debate over AI and copyright.

Strike 3’s suit highlights broader concerns about the unauthorized harvesting of intellectual property to power AI engines capable of replicating copyrighted content. The company argues that Meta stands to profit from its infringement while undercutting legitimate producers.

“Meta stands to profit billions from its AI models,” the suit states. “Obtaining content from BitTorrent enables Meta to avoid licensing Plaintiffs’ and others’ works.”

Strike 3 and its affiliate Counterlife Media have requested a jury trial. Given Meta’s past acknowledgments of acquiring data from pirate sources—revealed in unrelated lawsuits—the case may hinge on technical forensic evidence, including the internal workings of Meta’s AI training pipeline and BitTorrent activity logs.

If successful, the suit could set a precedent for how adult content, often overlooked in broader IP debates, is treated in future AI training lawsuits. It may also pressure major AI developers to more transparently disclose their data sourcing practices—and potentially license content from creators across industries.

You can read the document here.