Top adult public relations firm The Rub PR was up for Most Popular Adult PR Agency and Most Supportive Sponsor in the 2025 Urban X Awards. And on Sunday night, they won Most Popular Adult PR Agency for the second time.

On Sunday night, the Urban X Awards rolled out the red carpet for adult stars and creators and more, and held one of their best awards ceremonies to date, hosted by Isiah Maxwell, Beca Barbie, and Ebony Mystique. Held at the Regent Theater in Downtown Los Angeles, the event was well-attended and featured entertaining musical artists. Many awards were given on stage, but some were shown on screen and announced by the Master of Ceremonies, James Bartholet. One of those was the Most Popular Adult PR Agency. When The Rub PR was announced as the winner, there was much cheering.

“We’re truly honored to have won a second time. This award was voted on by the industry and beyond, so it means a lot to us. Even the fans were voting for us, which was really amazing. The red X trophy is stunning. Thank you, Giana, for another great show and the beautiful trophy,” says Erika Icon, owner and publicist.

See a complete list of winners at https://x.com/urbanXawards.

Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with over 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency that works with top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies. She graduated from UCLA with a BA in Fine Arts, minoring in French and English.

Icon has effectively helped her clients promote their brands and bring them into the mainstream arena. In 2014, Icon got her client, Kimber James, cast on E! Entertainment’s Botched, and even appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies, and has secured interviews for clients with prominent publications such as Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more.

You can follow The Rub PR on Twitter (X) @TheRubPR.

You can follow the Urban X Awards on Twitter (X) @urbanXawards.