Vixen Media Group (VMG), the global leader in luxury adult entertainment, proudly announces the renewal of its exclusive contract with Serenity Cox and her appointment as the official Brand Ambassador for WIFEY.

As the face of WIFEY,  VMG’s first-of-its-kind brand dedicated to showcasing the experiences of real couples exploring partner-sharing and hotwife relationships, Serenity brings both credibility and visibility to the role. A real-life hotwife herself, she serves as a powerful voice for the brand and its mission to normalize and celebrate modern consensual non-monogamy.

“I’m incredibly excited to work with WIFEY as their brand ambassador,” said Cox. “This channel is close to my heart because it celebrates real couples and their unique journeys through consensual non monogamy. Being ambassador will allow me the opportunity to shine a positive light on women and couples who are boldly exploring their sexuality and challenge outdated stigmas.”

Launched earlier this year, WIFEY is redefining how the hotwife lifestyle is portrayed in premium adult entertainment. The brand has already sparked mainstream conversation, with features in outlets such as ABC’s The View, Vice, the New York Post, and the Daily Mail to name a few, and a strong presence within the ENM community at flagship events like the world-famous Naughty N’awlins, as well as growing engagement with the broader sexual-wellness space through partnerships such as a recent feature with the popular podcast Sexology with Dr. Moali. Combining award-winning production quality with unscripted interviews, candid Husband-POV footage, and a focus on the couple’s journey, from the initial conversation to the on-set experience as the wife joins the featured performer, WIFEY highlights not just the erotic connection but also the dynamics that make these relationships unique, from communication and mutual respect to the emotional bonds that drive the experience.

Through this innovative format, WIFEY offers audiences a window into the world of consensual non-monogamy, challenging outdated stigmas and creating a platform where real couples can share their stories in a respectful and cinematic way.

“Serenity embodies what WIFEY stands for and gives the brand a genuine connection to the community it represents,” said Mike Moz, Vixen Media Group’s Head of Casting. “Her perspective and presence help bring authenticity to the brand’s mission of redefining how these relationships are portrayed.”

Since joining VMG in 2024, Serenity has become one of the company’s most in-demand stars. She was a central figure in MILFY’s award-winning five-part feature “American MILF” and has delivered standout performances across Blacked, Blacked Raw, Deeper, MILFY, and WIFEY. Most recently, she starred in Blacked’s acclaimed cinematic feature “The Blueprint,” where she delivered one of the film’s most talked-about performances, including her first-ever gangbang in Part Four, a milestone moment filmed exclusively for Blacked.

Fans can stream Serenity’s growing library of scenes exclusively on Vixen Plus, VMG’s all-in-one premium platform.

You can follow Serenity Cox on Twitter (X) @SerenityCoxTO.

You can follow WIFEY on Twitter (X) @wifeyupdates.