With spring in full swing, Tami Rose of Jackson, Mississippi’s Romantic Adventures adult novelty boutique, is divulging her seasonal routine and in-store strategies to industry authority XBIZ in a new first-person editorial, “Spring Marketing Ideas to Grow Your Retail Sales.”

The Navy veteran, who attributes her military training to the pleasure retailer’s smoothly-run ship-shape success, offers six concepts to consider integrating for showroom appeal:

Spring cleaning: “It is a great time to open the doors and windows, let a bit of that spring energy into your space, and schedule an all-staff work day to update your stock and your store”

Dust busting: “Flip the stock around, and be sure to dust and clean boxes as you do. Pay attention to where dust is accumulating on your stock and ask yourself if you have some odds and ends you might want to mark down or create a promotion with. Those dusty spots may also be telling you to add some light to a dark corner or brighten up the merchandise in that area.”

Bright colors: “Spring merchandising is all about fresh ideas and fresh inventory…try bringing in old favorites in new colors and see if you can quickly turn your inventory that way. I often use fresh flowers in the store, even some I snipped from my own garden. Bringing in the outside can make everything feel a little sweeter and fresher.”

Spring savings: “Think about cross-promoting with vendors who can do other sorts of events for your clients. A good boudoir photographer is worth their weight in gold these days, and every social club I know does theme parties that a good caterer can take to the next level.”

Tax season: “With a bit of extra money in their pockets from a tax refund, customers find it easy to indulge in an item that will make them feel good, so make sure to have some luxurious upgrades available in your store.”

Online presence: “Google your store and make sure all your listings have the right information. Update pictures of your store, especially after you have dusted and brightened it. Make sure the online presentation matches the in-store experience.

“Just think of spring as a creative opportunity to refresh your approach, update your website’s look, prepare your store to welcome all that fresh energy headed your way — and increase your cash flow.”

For more information, visit RomanticAdventures.com or follow them on Twitter @R_Adventures_.