Playboy, the legendary adult entertainment brand, is set to make a triumphant return to print with the announcement of a new annual magazine edition scheduled for February 2025. Alongside the magazine’s revival, Playboy is bringing back its iconic Playmate and Bunny franchises, marking a new chapter in the brand’s storied 70-year history.

The upcoming issue will reintroduce the high-end photography, celebrity pictorials, and renowned features like the Playboy Interview and Playboy Advisor that made the magazine a cultural phenomenon. Central to this revival is the Playmate Centerfold, a staple of Playboy since its inception.

In tandem with the magazine’s return, Playboy is launching a global search for the 2024 and 2025 Playmate of the Year, as well as a new class of Playboy Bunnies. This search will span eight cities, starting in New York City and traveling to Los Angeles, Miami, and more. The initiative will culminate in the unveiling of the 2024 Playmate of the Year in the magazine’s February issue.

Mark Healy, a seasoned journalist and editor with past roles at GQ, Rolling Stone, and Men’s Journal, has been appointed as Editor-in-Chief for this relaunch. The magazine’s return will be celebrated with a launch event during the NFL’s championship game weekend in New Orleans.

The revival extends beyond the print magazine. Playboy has also launched a newly redesigned Playboy.com, featuring fresh editorial content across verticals like men’s lifestyle, sports, automotive, and travel, as well as access to a vast archive of Playboy’s historical content. The website will serve as a hub for new original content, produced in collaboration with leading creators in the industry.

“Playboy is the quintessential iconic brand, and it has always been more than a magazine—it is the original creator business that has launched hundreds of careers over the past 70 years,” said Ben Kohn, CEO of PLBY Group. He emphasized the company’s mission to adapt to the evolving media landscape while preserving Playboy’s rich heritage of high-quality journalism and provocative content.

In addition to the print magazine, Playboy is crafting a comprehensive consumer experience that will include print, digital, social, sponsorships, and events. This effort is aimed at reinvigorating the brand and bringing it back to prominence in the cultural landscape.

Playboy has announced the dates for its open casting call, inviting aspiring Playmates and Bunnies to apply. The casting call will take place in major cities across the United States, offering participants the chance to be featured in the 2024 magazine, sign exclusive contracts with Playboy, and become brand ambassadors at high-profile events.

For those interested in becoming the next Playmate or Bunny, further details and application information are available on Playboy’s casting page.

As Playboy returns to its roots while embracing modern media trends, this revival promises to reignite the allure and influence of one of the most recognized brands in the world.

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