You may not have heard of Docler or Byborg Enterprises. Still, you likely know their work through their ownership of LiveJasmin, a massive webcam platform, Gamma (Adult Time), and their recent acquisition of LoyalFans.

The LiveJasmin founder György Gattyán and his holding group Docler are facing growing scrutiny after confirming widespread job cuts across their subsidiaries, including Byborg Enterprises, amid an aggressive push toward artificial intelligence integration.

At least 200 staff members are being laid off, with many employees at LiveJasmin reportedly among the first to go. The restructuring is part of a sweeping automation initiative that Docler describes as essential to remain competitive in “evolving global market conditions.”

Byborg Enterprises stated that AI will now take over many of the tasks previously handled by humans, beginning with back-office and operational roles. The company has not ruled out further reductions, and details on the final number of affected employees are expected later this week.

Employees in Luxembourg have described abrupt dismissals, with several claiming they were terminated without notice, even after signing contracts and relocating with their families.

“I signed my contract in May,” one former employee wrote on Facebook. “On Friday, I received an email saying my contract was null and void and wishing me luck.”

Others reported being escorted out of Docler’s Kirchberg office in recent days. On Reddit, a user wrote, “As far as I know, more than 50 people have been made redundant in the last two or three days. No notice, nothing.”

Some of these posts have since been deleted, but they add weight to speculation that internal disruption has been ongoing for weeks, with no official word until now.

Docler Group and its subsidiaries began what they call a “digital transformation” over a year and a half ago, with AI identified as central to long-term sustainability. In a statement, the group said:

“The group began embracing digital transformation and artificial intelligence approximately one and a half years ago as one of the necessary actions and countermeasures to guarantee the continuity of the business and the company in the future.”

The reorganization includes the automation of key workflows and the deployment of AI-powered tools in selected departments. While the company stopped short of stating which positions or business functions will be automated, it acknowledged that “some subsidiaries of the group are expected to undergo workforce adjustments in the coming weeks.”

The layoffs mark one of the first major AI-driven staff reductions in the adult industry, prompting wider questions about the future role of human labor in content creation, moderation, customer support, and production.

Observers note that while AI’s use in visual content and virtual performers has been growing, its direct replacement of administrative and operational roles is a sign that the shift is accelerating.

“This starts with the guys in the office,” one industry insider commented. “But directors and performers are next. AI doesn’t take sick days, and it doesn’t unionize.”

Byborg Enterprises, which reported €65.5 million ($76.24 million) in profits last year, is the central business arm for many of Docler’s adult and tech ventures. It has controlling stakes in 16 companies and employs around 1,500 people globally.

Luxembourg, where many of these firms are headquartered, has been identified as one of the EU’s fastest adopters of artificial intelligence. However, public concern is rising over the impact on skilled jobs, especially in smaller tech and media hubs.

The restructuring coincides with the 25th anniversary of Docler’s operations in Luxembourg. It remains to be seen how the company’s transition toward automation will affect its long-term relationships with creators, staff, and consumers alike.

On an interesting side note, Bybord recently bought out AI startup Cuties.ai. Last March, they sponsored a massive hackathon in Budapest, awarding over $88,000 in prizes to over 250 participants.

Looks like they really are all in on artificial intelligence.