Adult Time and Leana Lovings announced a dynamic new partnership as the rising adult film star steps into the role of Brand Ambassador for the award-winning streaming platform.

The alliance will include a lineup of production and marketing projects in the coming months, including a creative collaboration with Chief Creative Officer Bree Mills, appearances across Adult Time studios and series, participation in the brand’s affiliate program, and sponsored marketing campaigns. Alongside fellow Brand Ambassadors Lauren Phillips and Siri Dahl, Leana Lovings will also work directly with the Adult Time team to offer a fresh perspective on brand representation with fans and within the industry.

“It’s been a remarkable ride with Adult Time this year, and over the time that our collaborations built up this bond, I learned what it means to work with amazing creatives and an amazing crew,” said Lovings. “Adult Time stands for something bigger than one person, and being able to represent that image is humbling.

“I’m proud and dedicated to doing my absolute best in every way for our upcoming projects! Here is to another year of great things to come, and thank you so much to everyone who continues to believe in me.”

“As we look to expand our program, we want to embrace ‘brand ambassadorship’ as an ongoing business-to-business relationship with top performing talent we work with vs. a traditional talent contract,” said Mills of the alliance. “This approach emphasizes the collaborative nature of working together to amplify our brands and a fantastic opportunity to innovate the way studios engage with talent and our audience.”

You can follow Leana Lovings on Twitter (X) @LeanaLovings.

You can follow Adult Time on Twitter (X) @adulttimecom.