A high-profile trademark dispute is underway between Kim Kardashian and LifeStyles Healthcare, the global sexual wellness company behind the SKYN condom brand.

At the center of the legal battle is Kardashian’s attempt to trademark SKKN, the name of her now-defunct skincare line, which has since been absorbed into her billion-dollar shapewear and lifestyle company, SKIMS.

The conflict has emerged as Kardashian’s legal team, representing her company Kimsaprincess Inc., filed three trademark applications this summer with the U.S. Patent and Trademark Office (USPTO). The applications cover fragrances, nutritional supplements, and moisturizers under the SKKN brand.

LifeStyles, however, has filed formal opposition notices, arguing that SKKN is too similar to SKYN, its flagship line of non-latex condoms, lubricants, and sexual wellness products. The company claims that the phonetic and visual similarity between the two names could create confusion among consumers, especially given that both brands operate in the personal care and wellness space.

LifeStyles, owned by Chicago-based Linden Capital Partners since 2022, is represented by high-powered law firm Greenberg Traurig, whose past clients include Kanye West, Katy Perry, and Britney Spears. Kardashian’s team has enlisted Dickinson Wright, a firm known for working with high-profile entertainment and media clients.

While LifeStyles has already secured extensions to file full opposition documents, legal observers note that the case may also have financial implications, especially regarding the supervisory costs Kardashian may face if forced to rebrand future skincare products under different marks.

The opposition comes amid Kardashian’s effort to consolidate her consumer product empire. Her SKKN BY KIM line, launched in 2022, ceased operations in mid-2025. The intellectual property was later acquired by SKIMS to unify her offerings under one brand.

“Uniting everything under the SKIMS brand streamlines that vision,” Kardashian said in a March press release.

SKIMS, now reportedly valued at over $5 billion, continues to expand its reach into clothing, beauty, and wellness sectors.

This is not the first trademark dispute involving SKKN. In 2022, Kardashian faced opposition from model Lori Harvey, whose SKN by LH skincare brand predated Kim’s. She also weathered a legal challenge from Brooklyn-based spa Beauty Concepts, which operated under the name SKKN+. Both disputes ultimately led to changes or the abandonment of the SKKN trademark—a path Kardashian hopes to avoid this time.

For LifeStyles, the issue is part of a broader effort to protect its globally recognized brand, particularly SKYN, which is marketed as a “revolutionary” condom line made from non-latex materials. The company also owns Control, Manix, Blowtex, and other brands, with manufacturing facilities in India and Thailand.

Although Stripchat, Pornhub, and other adult industry players have recently faced regulatory hurdles and legal battles, Kardashian’s case is distinct in that it intersects celebrity branding with global sexual wellness markets.

LifeStyles’ opposition documents are expected to be filed in the coming weeks. A ruling on the trademark challenge may influence not only Kardashian’s branding strategy but also set a precedent for overlapping brand names across product categories like cosmetics and personal wellness.

Until then, SKKN remains in legal limbo—one more chapter in Kardashian’s long history of aggressively defending and expanding her commercial empire.