Petit Latina Powerhouse Kiki Klout is now lighting up Times Square with multiple billboards, which means New York City is about to become Snackville.

Known as @kikithesnack on Instagram, Kiki Klout is taking over New York City’s Times Square with multiple billboards. On Tuesday, her LinkNYC ground board went up. The billboard is elegant but simple, with Kiki watching a matching floral set with dark sunglasses with the Instagram logo and her handle @kikithesnack at the bottom. The same day Kiki put up an IG post about the first billboard and offered fans who took a photo with it a shoutout. And Friday, a second large, elevated billboard will go up of Kiki with the same image.

“Being in adult, you must get creative with how you put yourself out there. Earlier this year, I was a Playboy Playmate. So, I thought to myself, what is bigger? A billboard in Times Square that hundreds of thousands of tourists worldwide and locals will see daily. Studios and adult companies have done this but never an adult performer on their own. So, besides getting my name out there, I hope I will see a huge bump in my followers,” says Kiki Klout.

You can follow Kiki Klout on Twitter at @kloutkiki.