Kanye West is reportedly moving forward with plans to launch an X-rated business venture, with sources claiming the controversial star sees it as a financial lifeline and a last-ditch effort to salvage his marriage to Bianca Censori.

The 47-year-old rapper, who previously touted himself as a born-again Christian, confirmed that his “Yeezy Porn” project is still in development after a fan asked about it on X. West responded with a raunchy pun:

“It’s still c——.”

Kanye West first teased the “Yeezy Porn” brand in April 2024, posting a cryptic message on a blank white screen that read:

“Yeezy Porn is c—— 4. 24. 24.”

He also revealed that he was in discussions with porn producer Mike Moz (of Vixen Media Group), focusing on casting and art direction for the project.

An insider close to Kanye West claims that he sees the adult industry as his pathway back to financial stability following high-profile business losses, including the collapse of major partnerships with Adidas and Balenciaga.

“He’s convinced this is his ticket back to making money, and he’s probably right,” the source said. “He’s also convinced it’s going to solve all his issues with Bianca because he’s planning to hand her half the business.”

While many assumed that Bianca Censori, West’s 30-year-old Australian wife, would oppose the idea, insiders suggest she is not against it and is “kinkier than people think.”

Observers note that West appears to be taking cues from his ex-wife Kim Kardashian, whose 2007 sex tape with Ray J launched the Kardashian empire.

“Kanye has seen how the Kardashians used their sex tape, and he’s sure he can follow the same pathway to billions of dollars,” the source claimed.

The insider also noted that Bianca Censori is highly motivated by money, and West believes that offering her a half-share in the business will convince her to stay in the marriage.

Reports have surfaced in recent months that Censori was considering leaving West, particularly after he forced her to wear a sheer, underwear-free dress to the 2024 Grammy Awards.

“Bianca was ready to dump him after that stunt,” an insider said. “But Kanye thinks this venture will bring them closer.”

Despite the explicit nature of the industry, sources say West sees his adult business venture as a high-end, artistic approach to pornography rather than traditional adult content.

“He’s looking at this porn venture from a business point of view, convinced that most of the world is into this, and he can offer something with a more artistic vibe,” the source explained.

West, who has been showcasing Censori in increasingly revealing outfits since their 2022 secret wedding, reportedly sees “Yeezy Porn” as his next power move.

Will it work? While West’s business empire has taken major hits, the adult industry remains one of the most lucrative in the world, generating billions annually.

Whether “Yeezy Porn” can be the cash cow West envisions—or simply another controversial headline in his long history of unpredictable career moves—remains to be seen.

You can follow Kayne West on X at @kanyewest.