LONDON (November 22, 2022) — Joybear Pictures releases “Sexual (r)Evolution”. A stunning ensemble cast showcases how cultural attitudes around sex have evolved over the decades, in the UK studio’s newest glamcore release directed by Ed & Sam.

“Red hot passion between lovers has always existed, yet attitudes to sex, modesty, and gender roles continue to evolve,” teases the film trailer. “You may feel you’re modern, but just how much of a Sexual (r)Evolution will you take part in?”

“This movie really shows how far we have come,  in becoming more comfortable with our sexuality and sexual relationships,” says Joybear Pictures Founder and CEO Justin Santos. “It also makes you wonder, ‘where will things go next?’”

In a house which has seen five generations of women experiencing generational waves of feminism under its roof, the women of Sexual (r)Evolution, and the people they loved, navigate the choppy waters of sex. From the 1960s, when women started to demand what they wanted, through the struggle for equality in the 1970s, the power dynamics between the sexes in the 1980s, the fight for good sex in the 1990s, and where we are today in the 2020s, viewers can see how the evolution of our sex lives are still changing.

Returning home to the country in 1964 after some time in progressive London, Margaret (Viktoria Quinn) is now a woman who knows what she wants and how to ask for it. But how will former sweetheart, Wally (Sam Bourne), react to her newly-found sexual liberation? Her confident and unapologetic seduction quickly ignites his desire, rather than intimidates, as she greets him in lingerie and leads him to bed…then, in 1971, activist Mary (Evie Rees) can’t deny the mutual attraction between her and her friend, straight ally Jackie (Tindra Frost), as they attend one of the first Gay Pride marches – but Mary worries Jackie is just another straight girl holidaying on her sexuality. Lucky for them, there’s electricity in the air as they return home, smiling and flirting until finally they kiss, the tension breaks, and they fully give in to their desires.

In 1988, “modern man” William (Sam Bourne) loves a bit of raunchy power play, but as he and Shania (Yiming Curiosity) jostle over who’s in charge of assembling furniture, the couple soon discover working together is way more fun than following antiquated gender roles – pleasure goes both ways and is best when reciprocated. By 1997, cultural shifts have even affected popular fashion – and Christopher (Chris Cobalt) isn’t convinced, as he prefers women in little black dresses and mile-high heels. His date, Lottie (Lola Marie), shows him she doesn’t need to show every curve before taking off her clothes – and Christopher learns this “new” form of foreplay really turns him on.

We fast forward to 2022 for the final scene in the house, where Marnie (Evie Rees) reminisces about the evolving attitudes to sex over the years; these walls had seen so much action as a result of strong, confident women claiming their sexuality. Making her way through a party at the history-filled house, a random guy slaps her ass without her consent, and is told off by Robin (Marcus Quillan). As the party comes to a close, Marnie and Robin lock eyes, and there’s an instant attraction. The new couple can’t wait to follow their amorous bliss – especially when Marnie gives Robin permission to slap her ass. From there, passionate kisses escalate to mutual orgasms, as they lean into consent-based ecstasy in a 21st century world.

“It’s a very good contrast of just how much consent is important,” says Evie Rees. “Having a scene where I was like, ‘don’t touch my ass,’ and then having a scene where it’s like ‘yeah, touch my ass’ right after it…I like that.”

Joybear Pictures invites fans and critics alike to view its 2021 / 2022 releases “Holiday Heat,” “Touch,” and “Body Language,” in addition to “Sexual (r)Evolution.” BTS footage for Sexual r(Evolution) is also available.

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About Joybear Pictures:

Joybear Pictures was created by British film school graduate Justin Santos in 2003. Tired of seeing adult films with people having pleasure-less sex, especially women, he participated in the Playboy UK competition ‘Head to Head’ – a one-off reality TV show created to find the next biggest erotic filmmaker. Santos won the competition and promptly established Joybear Pictures. His goal was simple: make adult films cinematic and fun. Joybear Pictures has already enjoyed significant acclaim in Europe such as nominations for the Feminist Porn Awards (now the Toronto International Porn Festival Awards), winning in 2013 for “The Pleasure Professionals.” Winner of both 2014 and 2016 Dusk Porna Awards and the InStyle “Best Female-Friendly Site” Award in 2016. Joybear is often-mentioned in feminist and sex-positive circles globally, as a destination for female-friendly adult entertainment. For more information, follow Joybear Pictures at https://www.Joybear.com and on Twitter at https://twitter.com/Joybearpictures/.

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