Some are calling it the OnlyFans version of Instagram but don’t be confused, it’s not even close. But that doesn’t mean that adult performances can’t still benefit from the new service. They just have to be able to keep it clean and I mean REALLY clean like PG (no not eve PG-13) but it can be done.

If accepted into the program, it’s a unique opportunity to benefit from an adult stars thousands (or in some cases millions) of followers.

Instagram is giving creators more ways to make money with today’s launch of Instagram Subscriptions. The feature, which was spotted hitting the App Store back in November, is now officially in early testing with a small group of U.S. creators who will be able to offer their followers paid access to exclusive Instagram Live videos and Stories. Subscribers will also receive a special badge that will help them to stand out in the comments section and creators’ inboxes.

At launch, only 10 total U.S. creators have gained access to the new feature, as Instagram considers this an “alpha” test meant to allow for feedback from fans and creators alike, which it will then iterate upon.

Through the Subscriptions product, creators can choose their own price point for access to their exclusive content. There are eight price points to choose from, starting at $0.99 per month to as much as $99.99 per month, depending on how much a creator believes their content is worth. Most creators will likely start toward the bottom of that range, at price points like $0.99, $1.99, $2.99, $4.99, or maybe even $9.99 per month, before experimenting with higher pricing like $19.99, $49.99, or $99.99 per month.

Once subscribed, users will be able to access prior subscriber-only content, like Stories saved as Highlights, for example. They’ll be alerted to exclusive broadcasts, where they’ll be able to engage more deeply with the creators as the viewing audience will be, naturally, smaller. In subscriber-only Stories, indicated with a purple ring, creators may share things like behind-the-scenes content, special polls, and more. Subscriber badges, also purple, will help fans stand out in the comments of public content, and will help them to be identified in creators’ message request folders in the inbox.

Although there had been reports that Instagram was developing technology that would prevent creators’ exclusive content from being screenshot, Instagram told us there isn’t any such technology available during this initial test phase. However, resharing the content is a violation of its terms, and creators are being encouraged to report anyone screenshotting or recording their content.

Of course, Instagram isn’t just trying to help creators make a living. It’s also trying to shore up its platform against the threat of competition, namely from TikTok, which has attracted a growing number of creators looking to reach a younger, Gen Z following. It’s also seen other large tech rivals, like YouTube and Snapchat, try to appeal to TikTok users with similar short-form video products, like Instagram’s TikTok clone called Reels. Meanwhile, even Twitter has launched its own creator initiative with its Super Follow platform, and numerous startups are working on services that allow creators to consolidate, track and monetize their following in new ways.

Meta CEO Mark Zuckerberg also touted the launch on his Facebook profile today, noting Subscriptions would “help creators earn more by offering benefits to their most engaged followers like access to exclusive Lives and Stories. “I’m excited to keep building tools for creators to make a living doing creative work and to put these tools in more creators’ hands soon,” he wrote.