You can now like IG stories!
On Valentine’s day, Instagram announced a new feature called “Private Story Likes” that will change how users interact with other people’s Stories.
The news was announced by Instagram head Adam Mosseri on Twitter. While currently any interactions through Instagram Stories are sent by direct messages to the user’s inbox, the new likes system will work independently.
The new interface will show a heart icon when you’re viewing Stories in the Instagram app. Once you tap it, the other person will get a regular notification, not a private message. Instagram’s head says the system is built to be “private” and will not provide counting of likes.
This, of course, is expected to differentiate Stories from regular Instagram posts, which will continue to have public counts of likes. As for the feature, it will make it easier and more fun for users to show support and appreciation for the content shared on Instagram Stories.
The idea here is make sure that people can express more support for each other, but also to clean up DMs a little bit.