Demi Lovato tweeted today a surprise to all of her 54.5 million followers … she’s releasing her very own sex toy – The Demi Wand.

Following an informative and candid conversation with Shan Boodram on their podcast 4D with Demi Lovato, the pop culture innovator announced the launch of their first sex toy, The Demi Wand, in collaboration with sex tech company Bellesa.

On the podcast that aired this morning, the pair discussed normalizing the use of pleasure products both with and without partners, how the stigma around sex technology needs to be lifted, and we need to be able to have open and candid conversations about sexual pleasure.

“There is nothing more empowering than taking your pleasure into your own hands. We have spent far too long pretending we are not sexual beings – it’s time for us to put this stigma to rest. We are all deserving of pleasure. We are all deserving of orgasms.” Demi Lovato explains. “I’m so proud and so excited to be doing this alongside the innovators at Bellesa, a company that continues to disrupt the adult entertainment and the sex tech industry, and values sexual empowerment and self-love as deeply as I do,” they continued.

The Demi Wand by Demi Lovato and Bellesa is a wand vibrator built using some of the most cutting-edge technology in sex tech. The Demi Wand is an accessible, yet powerful wand vibrator. The true magic though is in just how discreet the product is. The first of its kind, The Demi Wand charges in an adorable clamshell case that fits right in your purse. The product is a true labor of love between Demi and Bellesa, the #1 rated sex tech company globally.

The latest in a series of exciting career moves for Demi, this product launch marks a deepening of their partnership with Bellesa, and a further foray for Demi into building out their business empire. Early projections for The Demi Wand, based on Bellesa’s historical sales data, put it in rare air as one of the to-be best-selling direct-to-consumer sex toy for holiday season 2021 and all of 2022.

Described on the Bellesa Boutique website as “a revolutionary wand concealed in a discreet case that blends seamlessly with your accessories. Because pleasure is personal.”, The Demi Wand retails at $79. Beautiful and compact, the product provides a variety of different sensations and intensities. It comes in a cute-as-heck clamshell charging case, making the Demi Wand easy to throw into a bag or simply leave on your night table. Its landmark design combines the best of sex toy technology with accessibility, creating one of the highest quality wand vibrators on the market in an unprecedented form factor – all at an exceptionally affordable price point.

Following the launch of their two flagship pleasure products with media giant BuzzFeed, Bellesa continues to expand into the mainstream and break down stigmas surrounding sex/pleasure.

“We set out to design a product that is empowering, inclusive and approachable, in the way that Demi is. We achieved that, together, with The Demi Wand. It is a truly brilliant pleasure product that we are proud to introduce,” says Michelle Shnaidman, CEO of Bellesa. “Demi is someone who is fiercely and unapologetically themself. This is the embodiment of the Bellesa brand. They are the most influential person to publicly endorse a sexual wellness product to date – this is an incredibly exciting milestone.”

Demi continues to blaze trails as the most influential person to ever launch a signature pleasure product, marking a monumental breakthrough in bridging sex tech with the mainstream.

The Demi Wand by Demi Lovato and Bellesa is available exclusively on BBoutique.co.

• You can follow Demi Lovato on Twitter at @ddlovato.