In a world where stars are constantly reinventing themselves, Britney Spears, the erstwhile princess of pop, stands on the cusp of potentially her most lucrative career move yet. The singer, aged 42, who famously declared her departure from the music industry, could be pivoting to an unexpected new platform: OnlyFans.

Experts predict that this move could see her earnings soar to over $100 million a year, dwarfing her music and touring revenues.

OnlyFans, the subscription-based content platform often associated with adult entertainment, has become a lucrative avenue for celebrities to connect with fans on a more personal — and sometimes risqué — level. Bella Thorne and Denise Richards, both former child stars like Britney, have found immense success on the platform, with earnings reportedly reaching up to $2 million a month. Yet, according to industry insiders, Britney could eclipse them all.

Celeste Franklyn, a manager at Miami’s premier OnlyFans agency, Plush, believes that Britney Spears could become one of the platform’s highest earners, potentially surpassing rapper Iggy Azalea. Franklyn’s projections estimate that Spears could rake in between $13 million to $18 million in her first month alone, with earnings stabilizing at $6 million to $9 million in subsequent months. This would significantly outpace her last tour’s earnings, which grossed $54 million in 2018.

However, venturing into OnlyFans territory requires strategic planning, particularly given Britney’s predominantly female fanbase. Franklyn suggests that Spears’s content strategy should cater to this demographic by offering exclusive, uncensored fan material alongside the occasional explicit content to maintain male interest. The launch and management of Britney’s OnlyFans account would need to be executed with precision to maximize her earning potential.

Despite the apparent financial allure, sources close to Spears have indicated her reluctance to join OnlyFans, primarily to avoid association with the platform’s explicit content. Reports suggest that discussions were held with OnlyFans representatives ahead of her split from Sam Asghari, but Spears ultimately decided against joining the platform. Instead, she has pushed the boundaries of social media community guidelines with her own racy content, frequently sharing provocative photos and videos that emphasize her autonomy and confidence in her sexuality.

Britney Spears’s net worth was reported at $60 million in 2021, modest compared to her peers. Yet, her decision to step away from the music industry has not kept her from exploring other creative and financial ventures. Her ghostwriting for other artists and the success of her memoir, “The Woman In Me,” which netted her a $12.5 million advance plus a share of net profits, demonstrate her enduring appeal and business acumen.

As Britney Spears navigates her post-music career, the speculation about her joining OnlyFans underscores the evolving nature of celebrity and fan interaction in the digital age. Whether or not Spears chooses to explore this new avenue, her influence and legacy as a pop culture icon remain undisputed.

Follow Britney Spears on Twitter at @britneyspears.