Pineapple Support, the adult industry’s leading mental health nonprofit, has appointed Athena Bellamy as its latest brand ambassador.

The adult performer, mentor, and mental health advocate joins a growing team of ambassadors dedicated to promoting mental wellness and supporting performer wellbeing across the industry.

She’s also this year’s XMA “Rising Streamer”.

Bellamy is widely recognized for her self-care advocacy and has created transformative tools for sex workers, including The Camming Compass workbook.

“Supporting performers’ mental health is at the heart of everything I do,” says Bellamy. “I’ve seen firsthand how isolating this industry can feel, and I want people to know they don’t have to navigate those challenges alone.”

Pineapple Support was founded by British performer Leya Tanit in 2018, after a string of losses in the adult industry from depression and other mental illnesses. The organization, a qualified 501(c)(3) tax-exempt organization in the United States, has connected over 16,000 adult performers to mental health services, including free and low-cost therapy, counseling, and emotional support.

“Athena’s advocacy work is incredibly aligned with our mission,” says Tanit. “She brings a powerful combination of lived experience, professional insight, and a deep commitment to uplifting her peers. We’re thrilled to have her join our Pineapple Support ambassador team.”

For more information and to become a member of Pineapples United, the membership club for adult industry members, please visit Pineapplesupport.org/Pineapples-United.

You can follow AThena Bellamy on X at @athenabellamy_