While most eyes at Wimbledon were on Novak Djokovic’s Centre Court return, his first-round opponent, French tennis player Alexandre Müller, quietly brought his own kind of fanfare to the tournament, one rooted not only in tennis rankings but in shirtless selfies and social media savvy.

Ranked No. 41 in the world and fourth in France, Alexandre Müller, 28, has never advanced beyond the second round in a Grand Slam. But off the court, he has gained attention for his presence on the adult subscription platform OnlyFans, where he describes himself as “the sexiest professional tennis player from France.”

Despite the site’s notoriety for hosting adult content, Müller is quick to clarify: “I just upload tennis content. Do I upload provocative photos? No, no. I don’t do that. Because I don’t want to. My job is tennis player. Not adult film actor.”

His account, active for two years, features behind-the-scenes content from tournaments, gym sessions, and glimpses of life on the tour, but nothing from locker rooms, which Wimbledon strictly prohibits.

“I can only show public areas,” he said. “Unfortunately, no filming from the locker room.”

Müller says the platform has become an unexpectedly positive outlet. “On Instagram, I only get messages from people who bet on me and lost, and they curse a lot,” he said. “When I go on OnlyFans, there are only real fans who support me and send me nice messages—even after losses.”

What started as a curiosity has turned into a growing part of Müller’s brand. “My agent told me that OnlyFans wanted to support me,” he explained. “I wondered whether it was problematic to sign with them, but when I saw the project, I realized they really want to change their image. They support a lot of athletes—golfers, boxers, UFC fighters.”

Still, not everyone embraced the move. Müller recalls that the ATP, tennis’s governing body, requested he remove the OnlyFans logo from his shirt sleeve. “They said it didn’t suit the ATP’s image and wanted me to stop.”

Despite initial skepticism, even from friends, Müller now says many in his circle have come around.

“At first they laughed. Then I showed them the platform, and they said: ‘Okay, this is actually really cool.’ Now everyone wants to join.”

Although he has earned over $3 million in career prize money, Müller says the real value of his side gig isn’t financial. “I enjoy talking to people who really care, not the ones who curse at me online. It’s fun to share my travels and show how challenging life can be. We train every week, and there are almost no vacations. But I enjoy this life.”

Whether or not he advances past the early rounds at Wimbledon, Müller has already carved out a unique corner of fame, one where Centre Court and subscription content coexist.

You can follow Alexandre Müller on X at @Alex2Mumu.