Popular adult content creator Sweetie Fox has recently come under fire for promoting the controversial “nudify” or “undress” app, Clothoff, in a sponsored video uploaded to PornHub.

The app, which utilizes artificial intelligence to create non-consensual nudes by digitally altering photographs, was featured prominently in a video on Sweetie Fox’s Pornhub channel. 404 Media indicated that the video appeared on the site’s front page and garnered over 2 million views.

In the video, Sweetie Fox and fellow adult content creator Diana Rider are seated poolside in bathing suits. They are seen using the Clothoff app to take photographs of each other, which are then manipulated to appear as if they are fully naked. This demonstration is integrated into the video’s narrative. Sweetie Fox shows an AI-generated nude photo of Rider to a cameraman, who exclaims, “I can’t look at this, it’s my stepsister.” Rider responds, “It’s just an app.”

The creators then suggest that the cameraman compare the AI-generated images with their real bodies: “Maybe we show our body to him so he can compare?” Sweetie Fox says. This ultimately leads to a 15-minute explicit scene.

The name of the app is included in both the video title and a graphic that appears in the corner throughout the video. Additionally, a promotional code “Foxy” is displayed, offering users five free image generations. Sweetie Fox personally endorses the app in the video’s comments section, writing:

“Hey Everyone, I’m your Sweetie Foxy again, and I have Diana Rider here to visit. As you know, I don’t advertise anything I don’t like. But this app—give it a try. Everyone will love it and you’ll see why. Thank you.”

Clothoff and similar apps have long faced criticism for enabling the creation of non-consensual nudes and deepfake pornography, both of which are commonly used to harass individuals online. Privacy advocates and digital rights organizations argue that such apps fuel unethical behavior and amplify the risk of sexual exploitation.

Despite the apparent violation of personal privacy, AI-generated non-consensual nudes are not explicitly banned on all adult platforms. However, public criticism of Sweetie Fox’s promotion has been swift and strong. Critics have raised concerns that the video encourages the use of a tool capable of victimizing individuals who have not consented to having their images altered.

The adult industry remains divided on the issue of deepfakes and AI-generated content. While some creators and platforms see it as an innovative new tool, others recognize the serious ethical and legal implications involved. The use of non-consensual nudes or explicit images, regardless of whether they are digitally manipulated, continues to be a contentious issue.

In a rapidly evolving digital landscape, the promotion of apps like Clothoff raises questions about the responsibilities of adult content creators and platforms to safeguard individuals’ privacy and uphold ethical standards.

In the adult industry, consent stands as the cornerstone of ethical production. It serves as the crucial line between exploitation and mutual respect, ensuring that every participant’s dignity and autonomy are preserved.

Consent empowers individuals to make informed decisions about their bodies and their participation in adult content. Each participant should fully understand and agree to the nature of the content being produced. This acknowledgment honors their autonomy and promotes a culture of respect.

Without clear, enthusiastic consent, the door is opened to exploitation and abuse. Consent ensures that all parties are comfortable and willing participants, reducing the risk of coercion or manipulation. It also provides a safeguard against predatory behavior that can harm vulnerable individuals.

Consent encourages transparent communication between participants and producers. This clarity helps establish trust, allowing everyone involved to set boundaries and expectations. When participants feel safe and understood, they are more likely to engage confidently and positively in their roles.

Upholding consent in adult content production helps establish ethical industry standards. It sets a precedent for responsible behavior, compelling producers and creators to prioritize the well-being of participants. This commitment elevates the industry’s reputation and promotes a safer environment for all.

Adult content that respects and celebrates consent can help shift the industry narrative toward positive representation. It can show that the adult industry can be empowering and respectful, reflecting a healthier, more balanced view of sexuality.

As of this writing, Sweetie Fox has not publicly responded to the criticism surrounding the video and her promotion of Clothoff.

• You can follow Sweetie Fox on Twitter at @SweetieFox1.