The 7th Annual Pornhub Awards will take place on May 8, 2025, in Los Angeles, marking another year of the data-driven celebration of the adult industry’s top performers and content creators.

Pornhub announced the event through its social media channels, teasing a night dedicated to recognizing the most-searched and most-watched stars on its platform. The awards, unlike other industry events, rely entirely on user data rather than a panel of judges or an industry committee.

“Unlike other industry awards, there are no judges or deciding committees,” said a Pornhub representative. “Instead, it’s daily site visitors, whose searches and views fuel the data-driven results we are celebrating.”

The Pornhub Awards set themselves apart by using analytics to determine winners in various categories, reflecting the viewing habits and preferences of millions of users worldwide. While traditional adult industry awards rely on expert panels or industry insiders, Pornhub’s approach is purely based on engagement metrics.

The 2024 Pornhub Awards were held at the legendary Whiskey a Go-Go on Hollywood’s Sunset Strip, and anticipation is high for what this year’s event will bring. The venue, nominee list, and other details are expected to be revealed in the coming weeks.

In the lead-up to the awards, Pornhub is encouraging content creators to update their profile photos and upload new safe-for-work (SFW) images, as these will be used for promotional materials in the event of a nomination.

“If you’ve been fixin’ to post some new photos, this is a perfect opportunity to update your profile photo or upload some SFW photos,” Pornhub announced. “If you get nominated for an award, we’ll use these assets to create promotional materials to support your achievement!”

The Pornhub Awards continue to serve as a major event recognizing trends in adult content consumption.

More details, including nominees and the event venue, will be announced soon.