The XMA Europa Awards, the headline event of XBIZ Amsterdam, have officially opened the pre-nomination process for their 2025 edition, introducing a host of new categories to reflect Europe’s dynamic and evolving adult industry.

Organizers announced that this year’s XMAs will include an expanded Creator branch, doubling the number of streamer and independent content creator categories compared to 2024. The new structure aims to honor excellence across a broader spectrum of creators, including trans performers, BBW, MILF, cosplayers, and standout duos.

The Movies & Production and Pleasure & Retail branches will also see category expansions designed to better reflect the diversity and innovation within the European market.

To qualify for nomination, performers must reside in Europe, and companies must have a base of operations within Europe. Content is eligible as long as it was shot in Europe, regardless of the parent company’s home country. Only material released between July 1, 2024, and June 30, 2025, will be considered.

Industry professionals can now submit pre-nominations via XBIZ.net, with the deadline set for June 30, 2025. Submissions should include digital media, marketing materials, and/or access credentials for evaluation.

The 2025 XMA Europa Awards ceremony will take place on September 4, concluding the annual XBIZ Amsterdam conference, which runs September 2–5.

The expanded scope of this year’s awards underscores the continued growth of the creator economy and Europe’s leading role in shaping the global adult entertainment landscape.

For pre-nomination access and more information, visit XBIZ.net.

The 2025 XMA Europa Awards categories are:

MOVIES & PRODUCTION

• Best Feature Movie
• All-Sex Movie of the Year
• Director of the Year — Body of Work (Narrative)
• Director of the Year — Body of Work (Non-Narrative)
• Director of the Year — Individual Work
• Female Performer of the Year
• Male Performer of the Year
• MILF Performer of the Year
• Gay Performer of the Year
• Trans Performer of the Year
• Best Acting
• Best Sex Scene — Feature
• Best Sex Scene – Vignette
• Best Sex Scene — All-Sex
• Best Sex Scene — Lesbian
• Best Sex Scene — Orgy/Group
• Best Sex Scene — Virtual Reality

CREATOR​

• Female Streamer of the Year
• Male Streamer of the Year
• Trans Streamer of the Year
• Streamer Duo of the Year
• Rising Streamer
• Female Creator of the Year
• Male Creator of the Year
• Trans Creator of the Year
• Fetish Creator of the Year
• Cosplay Creator of the Year
• BBW Creator of the Year
• MILF Creator of the Year
• Creator Duo of the Year
• Rising Creator

DIGITAL MEDIA​

• Paysite Company of the Year
• Cam Company of the Year
• Payment Services Company of the Year
• Emerging Web Brand of the Year
• Creator Platform of the Year
• Cam Site of the Year
• Paysite of the Year
• Performer/Director Site of the Year
• Erotic Site of the Year
• Virtual Reality Site of the Year
• Specialty Site of the Year

PLEASURE & RETAIL

• Sex Toy of the Year — Powered
• Sex Toy of the Year — Non-Powered
• Best Couples Sex Toy
• Best Sex Toy Innovation
• Best Male Pleasure Product
• Best Fetish Product
• Best Specialty Product
• Best Sex Lubricant
• Best Sex Enhancement Product
• Best Intimate Apparel Line
• Retailer of the Year (10+ Stores)
• Retailer of the Year (3-9 Stores)
• Retailer of the Year (1-2 Stores)
• Online Retailer of the Year
• Distributor of the Year