Million Crystal Body

This marketing gimmick is so simple and devious, you're probably kicking yourself for not thinking of it first (even if someone already did think of it first, but why quibble?) The sexy Chantal has been covered in one million tiny crystals and the citizens of the web have been invited to help undress her ... one crystal at a time. Anyone who buys a crystal gets an ad placed on the website and eventually all will be revealed; there's even an auction to buy the final crystal and have it personally delivered by the model herself. (Why her name isn't Crystal, we'll never know.) It's genius, really, because if there's two things people love in this world, it's naked ladies and cheap advertising. (Also, like any good internet scheme there's at least a forty percent chance that it's fake, which only adds to the intrigue.)

· Million Crystal Body (millioncrystalbody.com)