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Jutta Leerdam is a Dutch long-track speed skater who specializes in the 500m and 1000m. Yes, the fast, explosive events where the suits are tight, the breathing is heavy, and the cameras love every second of it.
She was born December 30, 1998, in ’s‑Gravenzande, Netherlands, and she switched from field hockey to speed skating at 11. On the ice, she’s not “the internet famous blond bombshell who can skate.” She’s the real deal. TeamNL notes she won Olympic silver on the 1000m in Beijing 2022, then came into 2026 as a major name on the distance.
Off the ice, she’s also part of a modern celebrity power couple: she’s engaged to Jake Paul. And yes, that extra spotlight matters when something goes viral.
Another key piece of this puzzle is that the Dutch paper De Telegraaf reported Leerdam announced a Nike partnership in December 2025, calling herself a “Nike Athlete.” So, when Nike shows up in this story, it’s not random.
@juttaleerdam Pinch me. This has been a dream since I started skating. Grateful to be a part of the @Nike family ✨ #nikepartner ♬ Originalton - 𝙢𝙖𝙙𝙞𝙨𝙤𝙣.𝙖𝙚𝙥
Now to the part everyone clicked for. On February 9, 2026, Leerdam won Olympic gold in the women’s 1000m in Milan with an Olympic record of 1:12.31. Dutch outlets like NOS and ESPN reported the result and time straight.
After she finished, Leerdam was still on the ice, emotional and overheated, and she unzipped the top of her racing suit. Underneath: a white Nike sports bra with the swoosh clearly visible.
Let’s be honest, it was sexy AF. Her unzipped uniform and flowing blonde hair became the moment of the day. Not because it was graphic (it wasn’t). It was sexy because it was a winning athlete in a skin-tight suit, breathing hard, flushed from effort, then giving the camera a clean flash of Nike against her body in a way that felt natural and a little naughty. Quick. Simple. Memorable.
And memorable is money.
No, there isn’t a confirmed invoice that says: “one unzip = $1,000,000.”
What the headlines are talking about is marketing value; the kind of “earned media” a brand would normally spend a fortune trying to manufacture.
Tabloid-to-sports coverage credits advertising/marketing expert Frederique de Laat (Branthlete) with the idea that a Nike deal tied to the moment could be worth “over $1 million.” A Korean sports business write-up also summarized the same “seven-figure” impact angle, pointing to Nike’s massive social reach as part of the math.
The “$1M” is an estimate, but it’s an estimate that a lot of outlets repeated because the clip hit that sweet spot:
Nike reposted the image on its official Instagram and basically stamped the moment as part of its story too. That matters because it turns a “cute viral clip” into a brand asset. And once a brand claims the moment, the athlete’s leverage goes up.
This wasn’t a one-hit viral wonder. Leerdam also took silver in the women’s 500m later in the Games, behind Dutch teammate Femke Kok. That’s part of why the story stayed alive: not just “hot clip,” but “hot clip from the woman who’s actually winning.”
In 2026, athletes don’t just win medals, they win moments. Leerdam set an Olympic record, then gave the cameras a quick, sexy Nike reveal that looked effortless. Whether the true payout ends up being $1M, “over $1M,” or just a huge bump in long-term deal power, the point is the same:
Jutta Leerdam unzipped her uniform for $1M because one perfect frame: gold medal emotion + a little skin + a big logo, can be worth more than a whole season of normal ads.
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