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It's been a week now, and the drama hasn't died down over "Becoming Her."
Camilla Araujo, a popular OnlyFans creator turned influencer, is facing widespread backlash after announcing a new business venture just days after confirming her departure from adult content.
On New Year’s Eve, Camilla Araujo released a short documentary-style video on YouTube titled Becoming Her — Camilla Araujo, in which she announced she would be quitting her career on OnlyFans.
In the video, Araujo reflected on her rise to internet fame, revealing that over the past three years, she amassed more than 30 million followers and earned upwards of $20 million, largely through the platform.
“Over the last three years, I’ve gained over 30 million followers and made over $20 million. And yeah, mostly through OnlyFans. But today, I quit,” Araujo said in the video, framing the decision as part of a broader personal and professional shift.
Araujo traced her career path from her upbringing as the daughter of immigrants to her early exposure to viral fame after appearing in videos with MrBeast. She described chasing the visibility and validation that came with online attention, eventually balancing nightlife work, a corporate job, and content creation before fully committing to OnlyFans.
In the documentary, Araujo emphasized that visibility was the driving force behind her success.
“OnlyFans, YouTube, TikTok, Instagram, none of it is valuable or matters if you’re not getting views,” she said. “If you have the views, I knew it would turn into money.”
She credited that success with allowing her parents to retire and purchase a home.
As part of her rebrand, Camilla Araujo announced the launch of Becoming Her, an online social media mentorship program she promotes as teaching the “viral content formula” she used to build her following and income. According to promotional materials, the program is aimed at aspiring creators looking to grow quickly on social platforms.
Photo Credit: X @Camilla_ara1
The announcement was met with immediate criticism. Commenters across Instagram, TikTok, and X questioned the program’s structure and pricing, with some accusing Araujo of running a scam.
Several users claimed introductory pricing ranged from $2,000 to $5,000, while others alleged higher tiers costing as much as $15,000. Pricing details are not publicly listed on the Becoming Her website.
Concerns were amplified after fellow OnlyFans creator Forrest Smith shared a TikTok video detailing her experience signing up for the program. Smith said applicants were told that only a limited number of spots were available, a tactic she described as manufactured scarcity. She also claimed that applicants who indicated they could not afford the higher price tiers were asked about their credit score and redirected to a lower-cost introductory course.
Smith said she purchased the $67 introductory product, describing it as well-produced but not offering information that could not be found for free online. While stopping short of calling the program a scam, she ultimately advised viewers not to invest if they were financially struggling.
“If you’re someone who already has a personal brand and you have $5,000 to spend, that’s fine,” Smith said. “But if you think this is going to be your big break, it’s not.”
The controversy has also reopened discussion about Araujo’s past relationships within the creator space. Former collaborator and close friend Sophie Rain recently addressed their falling out during an appearance on the Full Send podcast. Rain said the two drifted apart while filming a reality project connected to the Bop House, a creator collective they helped establish.
“Our morals just didn’t line up,” Sophie Rain said. “She wanted different things, and I wanted different things, so we decided it was best to go our own ways.”
Rain remains active on OnlyFans, while Araujo has stated she is leaving the platform permanently to focus on lifestyle, wellness, and education-based content. Although it's worth noting, 8 days after stating this, her OnlyFans page is still up, publicly stating she's waiting on her last OnlyFans payment to deactivate her page.
Yet other creators have pointed out that isn't how it works when it comes to shutting down your OnlyFans account. Once you deactivate your page, those who are still subscribed are able to see it, but it's no longer available to the public. Once 30 days have passed and all current subscriptions have expired, then the page is deleted, and her final payment will be issued 7 to 14 business days after that.
The backlash has extended beyond the U.S., with Australian creators also weighing in. Influencer and sex worker Kayla Jade urged followers to avoid expensive influencer courses, arguing that most social media growth strategies are already available for free. Other creators echoed similar sentiments, warning that aspiring influencers should be cautious about investing large sums in mentorship programs.
Despite the criticism and complaints of predatory behavior, Camilla Araujo has not indicated plans to halt or restructure Becoming Her. And you can rest assured that others will continue to comment on it.
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