Piper Rockelle celebrates making $1 million in the first hour of the launch of her OnlyFans.

January 2, 2026
KELLI ROBERTS

What did you do for New Year's? I'm pretty sure it wasn't as lucrative as what Piper Rockelle did. She hard-launched her OnlyFans page and made over a million dollars in the first hour. Not a lot of people can say they did that. Here is the screenshot she shared on social media.

The 19-year-old shared screenshots of her creator dashboard shortly after the launch, which took place just after midnight Pacific time. The images showed approximately $896,000 generated from subscriptions, about $299,000 from paid direct messages, and more than $63,000 in tips, pushing the total well past seven figures in under 60 minutes.

In a celebratory post on X, she wrote, “We broke the record. $1,000,000 in less than an hour. You guys are the best. Thank you for changing my life.”

The launch followed weeks of public buildup. In late December, Rockelle posted countdown messages expressing both excitement and nerves about the pivot. She also shared a lighthearted video asking her grandmother to guess how much she might earn on opening day, reacting with surprise to a $2 million estimate. Shortly after the new year began, a link to her OnlyFans page appeared in her social media bios.

Piper Rockelle first rose to prominence as a child and early teenager on YouTube and Musical.ly, where she built a massive following through family-friendly pranks, challenges, dance routines, and scripted skits. Her YouTube channel surpassed 10 million subscribers, and she later expanded into acting, appearing in Brat TV productions such as Mani and Chicken Girls. She also released several pop singles and toured as a live performer, cementing her status as a mainstream teen influencer.

After turning 18 in August 2025, Rockelle began signaling a shift away from youth-oriented content. In late 2025, she teased more mature material before opting for a full launch on OnlyFans at the start of 2026. Screenshots of her earnings dashboard circulated widely online, underscoring the scale and speed of the response from her audience.

Reaction across social media was sharply divided. Supporters framed the move as a strategic and autonomous business decision, praising Rockelle for capitalizing on her brand after years in the public eye. Critics, however, questioned the ethics of the launch, citing her long history as a child creator and the likelihood that some subscribers had followed her since she was underage. Several replies characterized the earnings as emblematic of excess and “simp culture,” while others raised broader concerns about influencer monetization and platform dynamics.

Piper Rockelle has previously been the subject of intense scrutiny regarding the treatment of young creators, particularly following the release of the Netflix documentary 'Bad Influence: The Dark Side of Kidfluencing.'

The series examined the darker side of child influencer culture, focusing on allegations of exploitation, blurred boundaries, and the pressures placed on minors working in monetized social media environments. Rockelle’s former collaborators and peers described an ecosystem in which work and personal life were often indistinguishable, raising broader questions about consent, labor protections, and parental or managerial oversight in the creator economy.

While Piper Rockelle herself was not criminally charged in connection with the allegations explored in the documentary, the series reignited public debate about her upbringing in the spotlight and the systems that enabled her early success. The renewed attention has followed her into adulthood, shaping how audiences interpret her recent career decisions. In statements made after the documentary’s release, Rockelle emphasized that she is now an adult with full control over her brand, finances, and creative direction, framing her pivot to OnlyFans as a deliberate break from the structures that governed her childhood career.

The first hour alone on OnlyFans placed Piper Rockelle (the newest member of the BOP house) among the most successful debut launches on OnlyFans, but the full day figures are even more impressive. She ended the day with a reported $2,927.313 (gross), which means she netted $2,341.540.40.