The Cream Pie Challenge – Getting Messy for Mental Health

July 31, 2025
AMARA GRACE

Say hello to the Cream Pie Challenge, brought to you by Pineapple Support! 🍍

While it sounds like some extreme stunt from the mind of Bonnie Blue, this is a challenge that expands beyond sex work. In fact, you don’t even need to be a sex worker to participate! If you don’t know Pineapple Support, they are the mental health nonprofit for adult industry pros. They serve the community as a nonprofit organization, offering free and low-cost mental health services to adult industry professionals.

As far as the challenge? This is your chance as an ally, content creator, or performer to make a difference for those who seek mental health support. The non-profit has devised a viral challenge that will have your friends giggling and others feeling supported.

The Cream Pie Challenge is a new take on the Ice Bucket Challenge that once felt at home in all our social feeds. This time, the mission is different. This challenge seeks to support mental health.

What the HECK Is the Cream Pie Challenge?

The challenge is exactly what it sounds like, but also, not at all. This is a tongue-in-cheek, Instagrammable challenge that will surprise and delight friends and performers alike. All in the name of good mental health. The cheeky challenge requires that you tag people to take part in it as well, just like the Ice Bucket Challenge did previously.

This campaign is designed to raise awareness (and funds) for mental health support in the adult industry. According to their website, funds raised go directly to services for adult industry professionals. These services include, but are not limited to, free therapy, emotional support, peer support, and coaching. All thanks to Pineapple Support!

Here is how to participate, via their site:

1) Grab a paper plate and load it up with whipped cream.
2) Hit record and say:“I’m taking part in the Cream Pie Challenge for Pineapple Support – Cream for a Cause – Get Messy, Give Back!”
3) Nominate 5 others by name and tag.
4) Cream pie yourself, a friend or even a poster in the face.
5) Post your video on your socials and tag @PineappleYSW with #CreamForACause #CreamPieChallenge.
6) Donate to support mental health services.

Mental Health Care Shouldn’t be a Luxury.

Content creators and sex workers deal with stigma, burnout, and way too much online harassment. Pineapple Support is one of the only nonprofits offering judgment-free, industry-aware therapy without community backing.
Finances are often a barrier to individuals who are in need of mental healthcare and support, and help isn’t always accessible. Pineapple Support has made it so that many creators and sex workers have those barriers removed, and are then able to thrive.

We Love All Cream Pies

We love these cream pies, especially since they’re here to support more incredible performances from your favorite stars and content creators. While we work to end the stigma of working in the adult industry, any little bit can help those who carry the industry as the talent we all admire.

So, whether you're a creator, an ally, or just someone who likes watching grown adults get hit with cream pies (we see you), this is for you. So let’s all ‘whip’ up some joy, for a community that works so hard to serve up the same for you. Check out the official site for the Cream Pie Challenge right here!