How Violet Brandani is Rebuilding Her Brand

Penthouse Pet Violet Summers had 13.5 million Instagram followers as of 2022 when fans noticed her account was no longer accessible. Questions swirled and speculation arose about Violet’s account being banned due to explicit content. It turns out that was far from the truth.

Violet shared that her management company created that account, and due to disagreements between them over the direction of content, the company took control of her account and her 13.5 million followers. That left Violet starting from scratch, having to rebuild her name and a brand she worked so hard to create. It's an unfortunate, but important, lesson in owning and managing your own brand. Now Violet Brandani details her story in a Youtube video here (Violet's story about brand name ownership begins at the approximately 10:35 mark :

Violet began her career as a fashion model and social media personality, becoming famous for sharing modelling-related content on Instagram. She made her mark in the 2017 documentary Oz Comic Con: The Movie, where she appeared as Babydoll. The documentary explores the world of one of Australia's largest pop culture conventions

Violet’s striking looks and fashion sense quickly garnered attention across the adult entertainment industry, helping her build a strong following and establish her brand. She was featured on the cover of the March-April 2020 issue of Penthouse magazine, becoming a Penthouse Pet, further establishing her name in the industry. Her popularity surged, sending the number of followers on her OnlyFans account to nearly 350,000.

The Name Conflict

But this all came crashing down when Violet was faced with an unexpected challenge: she did not own her brand name.

The conflict with her management company over the direction of content on her channels led to the company taking the accounts they created, along with Violet’s followers. While she wished things would have unfolded differently, she says she doesn’t place blame on the company.

Violet pivoted toward rebranding herself and starting over.

Starting Over

This Penthouse Pet rebranded herself as Violet Brandini and launched a new Instagram account. Her first post under the new name was on October 16, 2023, featuring her dressed in a variety of sexy bikinis and lingerie. Within just a few months, Violet attracted a following of nearly 90,000.

 

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She joined X.com (formerly Twitter) in September 2023, primarily promoting her OnlyFans content and building her brand.

In a twist, Violet brought her fans along for the ride as she traveled the country in her stylish black Sprinter van. She recently shared a tour of her van, giving her fans a peek into her on-the-road living setup. For Violet, the heart of van life is about creating a sense of home wherever she parks.

Every morning, she began her day by using a handheld massager to relieve the stiffness that comes from hours of driving. Although she fully embraces the van life experience, she occasionally treats herself to hotel stays to enjoy some extra comforts. Additionally, Violet kept a daily journal on her laptop, adding a personal touch to her journey.

A Lesson in Resiliency

After losing the name Violet Summers, millions of followers and having to start over, Violet Brandini is proving that rebuilding a brand can have an upside. Rebranding has helped this Penthouse Pet explore new opportunities, channels, and ways of building and engaging audiences. She still has a long way to go to get her millions of followers back, but her resiliency is what’s keeping her on track.

Violet hasn’t let losing her name define her. Instead, she transformed the situation into a catalyst for something new. It’s taken grit and adaptability to embrace the sudden change, but Violet is turning a challenging situation into a success story.

She's showing everyone that Violet Brandani is not just a name; it’s a brand that embodies perseverance, creativity, and evolution.

Violet keeps her followers actively engaged in her activities, responding to questions and asking for input on her outfits and poses. You can find all of her socials in one convenient place: violetbrandani.link