2009 was a tough year for the adult industry. Many studios tightened their belts, changed their game, and some even closed up shop. In 2009 it was
Zero Tolerance who pushed forward, maintaining their status as a key fan favorite gonzo studio through inventive partnerships and high quality series.
Many people buzzed about the web but Zero Tolerance innovated with a strong cross over by financing a duo of award winning flicks with the crazy folks at
Popporn including
A Guide To Making Fuck and
TMSleaze that not only cashed in on the parody market, but stole the spotlight from some of the best sitcum makers in the industry at the same time.
Zero Tolerance aslo expanded and integrated their popular line of sex toys in the
Evolved Novelties line with toys as consistently pleasing as their movies and they were smart enough to feature those toys across many of their key titles.
In a tough year Zero Tolerance showed that you can be smart, innovative and maintain quality even in the face of tough economic times.