A clean-minded Fleshbot reader alerted us to this ad for Renova papier hygiénique humide (translation: wet wipes) he spotted on the walls of the Paris Métro, shot by none other than naked French rugby player lensman Francois Rousseau. We can think of several reasons why the company decided to use a photo of a naked hunk in a locker room to advertise their product, but you've probably come up with a few already yourself.
My Renova (thanks Kevin)
Renova 2004 Calendar: 1, 2, 3 (download Power Point version of entire Renova 2004 "Toilet Paper & Pleasure" calendar here)