Ben Cohen/Sloggi Rugby

After seeing him in his skivvies in a promo photo on his official website, think we finally understand why Ben Cohen is the UK's reigning rugby dreamboat these days. (As if those puppydog eyes and that furry chest weren't enough.)

Ben Cohen for Sloggi (photo @ ben-cohen.com, more photos here - thanks Joe)
See also: Sloggi Rugby (Flash popup and more Ben @ sloggirugby.com)

Previously: Frederic Michalak, Florentine Football, Naked French Rugby Player, More Naked French Rugby Players, Scrumdown

Update A UK reader sends us two more pics of the charming Ben - thanks Tony!
(Click for larger versions)