Rufskin

Despite whatever you may have read elsewhere, hot seminaked male flesh still sells in advertising - although to be honest, we can't even remember what the clothes looked like after visiting this Franco-American sportswear retailer's online soft porn fest catalogue. (We're told they'll be showing up on "Queer As Folk" next season, so we'll get another chance to see what they look like anyway.)

Rufskin Jeans (rufskin.com - thanks W.)