Tasting Jessica Simpson

We're sure there was some intentional subliminal messaging going on at the launch of Jessica Simpson's new line of "lickable fragrance products" (formulated "to smell and taste like her favorite smells of childhood") in New York on Tuesday when the singer used the occasion to start talking about her ass: "I'm trying to get my butt perky. I have a white-girl bootie, so I'm doing all my squats to get some junk in my trunk." (Meanwhile, rumors of Britney Spears' forthcoming Pringles-flavored moisturizer and Red Bull body spray were unconfirmed at press time.)

"Jessica Simpson's Lickable Fragrances Won't Get In The Way Of A Perky Butt" (MTV News, via Adrants - also spotted @ Gawker)

Previously: New Calvin Klein Ad, Toss My Salad