Photos by Jay Eff

Photographer Jay Eff first made a name for himself as a fetish photographer, but has achieved recent celebrity after his ads for London's Heaven nightclub and covers for "Gay Times" magazine in the UK. His trademarks are beautifully shot bodies and color washed backgrounds. Click over to Jay's wonderful flash-animated galleries for a buffet or perviness—he has everything from gas masks and bondage scenes to your standard circuit boy-type advertisements. -RM

Jay Eff (Flash galleries @ jayeff.net, via Gayya Kuyusu)