Breaking: Skin Shamelessly Used To Sell Skin Care Products

In what can only be described as a cheap and tawdry stunt completely unworthy of the dignified world of corporate advertising, British skin care company Elave is using nude spokespeople to push its latest brand of "cleansers" and "moisturizers". The new campaign, cheekily titled "Nothing To Hide", features a website and commercial starring a totally naked pitchwoman who tries to convince customers of the alleged purity of their products. That any marketing executive would stoop to crass tricks like full-frontal nudity (male and female, even!) and dirty puns just to sell some face wash is a deplorable spectacle and we're sure that the rest of their more respectable peers in advertising community will take them to task, perhaps even shunning them for besmirching the respectability of their profession. Plus, we only have basic cable so we'll probably never get to see these ads on TV. Now we're really outraged.

· Elave: Nothing To Hide (Flash video @ nothing-to-hide.co.uk, via adrants.com)

Previously: Strip Club Commercials Go For The Hard Sell, Playtime With Honey And Bunny, Sloggi Thong Billboards: Create Your Own Controversy!, The Bunny House: Sex Work Advertising, The Pants Whisperer: Penis-Based Marketing, Sexy Ads of the World