Sexy Underwear Shamelessly Used To Hawk Sexy Underwear

Putting a few dozen models in skimpy underwear and having them play a giant game of patty cake is the kind of genius advertising strategy that could sell just about anything. But here's the weird part--this ad is actually selling skimpy women's underwear! It's so crazy that it just might work!

· Spot: Bonds: Patty Cake (coloribus.com, via adrants.com)