PornHub Now Launching Its Own Record Label

Following the rousing success they enjoyed thanks to Coolio's epic music video "Take it to the Hub," PornHub has now decided to launch its own record label. There's an analogy in here somewhere regarding piracy, but it's just not coming to me...

This information comes to us courtesy of Billboard (link below), a serious music publication flaunting their exclusive status on this story. Also, despite launching this thing into the stratosphere, Coolio will sadly not be involved. 

Though Coolio will not, in fact, be involved in the judging panel of the Song Search Contest, (PR head Matt) Blake and Pornhub vp Corey Price say they're in discussions with some high-profile artists to help pick a winner, who will receive $5,000 towards a music video to be featured on Pornhub.tv, with a minimum of 500,000 views guaranteed. (The site receives an average of 40 million views a day, so their guarantee is likely an underestimate).

"We're looking for acts that aren't necessarily porn-focused," says Price. "We're an ad-based network looking for content that appeals to our demographic. Mature lyrics for an adult audience; no boy bands or teen-pop, for instance."

Great, no boy bands allowed. So what kind of music can we look forward to?

"There's erotic folk, rap, country -- everybody has come to us." He stresses that entrants don't even need to be in the music business. 

Via Billboard