We're not 100% sure how we feel—no wait, we take that back, we are 100% sure how we feel about Pepsi's "Raw" campaign. The nude model thing is nice, but if you're not going to show anything, well, what's the point? Could we maybe get "Pepsi Full Frontal" or "Pepsi With Nipples" or "Pepsi Hardcore"? We would totally give up Coke for that. (pepsiraw.co.uk, via adsoftheworld.com)