Austrian Advertisers Will Show You Their Best Bits (The Dirty Ones!)

Most of the professional conferences we've attended have been dry, boring affairs: a lot of people droning on and patting themselves on the back, and absolutely no nudity. Oh, to be in Austria!

XIPAX.com is an Austria-based website for creatives in the ad industry—a place to show off their stuff, and get feedback from others. In America, the kick-off for this site would be just like any other promotion (boring). Not so much, in Austria. Riffing on the fact that "Show me yours and I'll show you mine" sounds, um, kinda dirty, the XIPAX team launched their site with a guerrilla promotion at the annual gala hosted by Creativ Club Austria. And by guerrilla, we mean naked. XIPAX team members got up on stage and took all their clothes off—and everyone thought it was awesome!

God, to be European.

· XIPAX (xipax.com, via AdRants)