Rubber 55: Latex Goes Viral

Say you're a latex clothing company that specializes in unusual, hard-to-find and even harder-to-slip-into fetish wear--you know, the kind of stuff that most people need and don't even realize it. How do you get your message out to the non latex-wearing masses? Viral marketing to the rescue! Just shoot a video parody of "MTV Cribs" that shows off your sense of humor and your wardrobe collection at the same time, get it up on YouTube, and you'll be an overnight viral sensation. (OK, so it took a little over a year for this video to reach us--which means maybe the overnight part didn't work out that great. But then no one moves fast when they're wearing a rubber catsuit.)

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· "Pads" (YouTube, via notcot.org)
· Rubber55 (rubber55.co.uk)