Patrycja Farbis Shows Us The Right Way To Sell Lingerie

The first step is to show your nipples; no surprises there. The second step—and this is probably our favorite thing about this Axami Lingerie campaign—have bright, white, twinkling little stars cover up the parts of your vagina not hidden by the panties.

Because not only does it let Patrycja Farbis keep some of her body to herself, it also says to consumers, "Hey, look down here at the thing you can't see! Yeah, you know what's behind these stars." Plus, they sort of look like they're spelling out XXX. Plus, it makes us wondering if Farbis's pussy is naturally sparkly. And then we find ourselves thinking about those stars all day long.

· Axami Lingerie (axami.eu)