Breaking: Interactive Beach Cam Is A Cruel Marketing Stunt

Imagine our excitement when we heard whispers of an interactive webcam that allowed you to adjust the water temperature of an open-air beach shower frequented by bikini-clad hotties ... and our crushing disappointment when we soon found out that it was just another viral advertisement for Axe body spray. Still, the illusion was good while it lasted, complete with fake sidebar weather readings and suitably amateurish web design. And we did have a few minutes of fun playing with that temperature slider to see how long we could keep said bikini-clad hottie rubbing herself beneath the shower's spray. But we're no more compelled to cover ourselves with Axe's sickly-sweet-smelling product than we were before we came across the whole shebang. Our not-so-latent beach voyeur fantasies, however, have at least been sated in a way that doesn't intrude on anyone's privacy ... for now, anyway.

· Essence Beach Beachcam (beachshowercam.com)

Previously: How To Be A Beach Voyeur, The Endless Summer of the Nude Beach Babes, Breaking: Skin Shamelessly Used To Sell Skin Care Products, Shampoo Ad Archive: People Are Getting Off To This, Right?, Strip Club Commericals Go For The Hard Sell, Playtime With Honey And Bunny