Cristiano Ronoldo/Pepe Jeans

We feel bad sometimes giving some companies what amounts to free advertising by posting about their promotional campaigns just because they show a little skin. Then we realize that in certain cases—like that of Manchester United soccer studlet's Cristiano Ronoldo's appearance in this season's Pepe Jeans ads—the plug is totally justified. Here's hoping Cristiano decides to stick with the modeling thing for a while—what he does on the playing field isn't the only thing worth keeping an eye on.

Pepe Jeans: Spring/Summer '05 (Flash @ pepejeans.com; link to QuickTime video is here - via Dreamcaps)

See also: Cristiano Ronoldo: Euro 2004 (gallery @ ntlworld.com)

Previously: Men In Jeans, Alexandre Gaucho in G Magazine, Eurohunks, Rufskin