We're as perplexed as everyone else seems to be over just what GE is trying to convey in its new television campaign, which features a dozen or so sweaty, buff models of both sexes strutting suggestively in miner's hats and excavation gear: either someone in their ad department has been watching that old "Satisfaction" video one too many times, or there's a much larger fetish market for Coal Gasification technology than we thought.
"Model Miners" (video @ ge.com, via Metafilter)
"Black Lung Is Sexy" (eyebeam.org)
Previously: "Satisfaction", Hammer Girls
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