Not content to sit back and let the marketing geniuses at Babeland steal the spotlight when it comes to sex toy merchandising schemes, the folks at online sex toy retailer Love Honey UK have ripped off borrowed the "Design A Sex Toy Contest" idea and are offering a £1000 prize (which is like $2,365,871 in real money) and well as a production contract and bragging rights to the winner of their own competition. Would-be inventors of the next Fleshlight or Rubber Ducky Vibe are invited to send in their sketches, doodles, and/or Play-Doh models by the end of November for consideration. Who knows—you may end up having your own labor of love reviewed in our Marital Aid Test Kitchen someday instead of reading about someone else's!

· Design A Sex Toy (designasextoy.com)
· See also: Contest cosponsors Orgasm Army and Tracey Cox
· Thumbnail: Aneros Stimulator

Previously: Project Sex Toy 2006