The Masturbate-A-Thon is going global! The original version of this self-lovefest has been going on in the U.S. for several years, but the organizers from the Center for Sex and Culture will be in London next month to inaugurate the first U.K. wank-for-charity event. (They're also hoping for an international challenge to the current endurance record of 8 hours and 30 minutes. Anyone up for it?) So for our European friends—or anyone who always wanted to touch themselves overseas—now is the time to gather your pledges and start training. If this works in every country, it won't be long before onanism becomes the next big Olympic sport.

· The First International Masturbate-A-Thon (masturbate-a-thon.com)
· Center for Sex and Culture (centerforsexandculture.org)
· "More tossers on TV" + "C4's pleasure principle to raise eyebrows" (guardian.co.uk)

Previously: Masturbate-A-Thon 2006: Come For A Cause!, Happy Masturbation Month!, This Week In Porn Hysteria