Everyone knows that sex sells, but we're surprised it took us this long to come across something as inspired as French clothing company Shaï's new interactive video catalogues: choose your flavor—heterosex, homosex, or lesbianese—and roll your mouse over the hotspots in the deliciously explicit videos for more information on what the models are wearing, or not wearing. The expectation, of course, is that you'll actually buy something between all those gasps and groans and money shots; even if you're just window shopping, however, the sexy execution of the whole idea is definitely worth the clunky download times for both the browser and stand-alone versions. It's sort of like what all those American Apparel campaigns promise, but never deliver. Now if only the Victoria's Secret or 2xIST folks would come up with the same idea ...

Shaï SexPacking - Summer 2006 (Flash catalogues and downloads @ sexpacking.com - thanks CB)