Still fitfully wanking away to Victoria's Secret ads? That's so, like, three months ago: true connoisseurs of catalogue-inspired psuedosmut know that the real hotness these days is to be found in the online photo and video collections at American Apparel. And here you were thinking their whole feel-good marketing campaign was just about pushing clothes that weren't made in sweatshops.

"Porn pushers or youth prophets?" (NOW Toronto)
American Apparel Photo Collections (americanapparel.net)
"American Apparel Ad Campaigns Dance With Porn" (Adrants)

Previously: ALS Bikinis, Peeping Thong, Sex and Advertising 2004